Most bots needs to integrate to APIs, backend systems and services to perform actions or use data.
For example, your bot might need to lookup an order in Shopify to retrieve the order status.
Another example, your bot might need to create/update/close a ticket or handover the conversation to an agent in customer support services like Zendesk, FreshWorks, Oracle Service Cloud etc.
You use custom integrations to integrate your bot to any API, backend system or service.
This of course includes APIs and services that you have developed internally to customize and expand the functionality of the BotSupply CMS.